We are taught to be courteous from a young age, using words like “please” and “thanks.” Everyone can agree that these are amiable social habits that for some reason fail to translate into businesses. The aspect and practice of saying thank you is not just about being polite and well mannered, it almost acts as a public relations tool that helps keep a positive relationship between a company and stakeholders. There are plenty of opportunities to thank those who contribute to a company’s success; holidays, when a campaign comes to an end, after a particularly hard time in the company.
Saying “thank you” is not limited to specific companies. A bakery in Toronto that whips up arguably the best brownies it time can show their gratitude in hard written cards to customers just as a tax lawyer Vancouver firm will send custom cards to their clients thanking them for the continued business. No firm is an island, and it takes the support of several parties, not just customers, and clients, to make success possible.
Whether it’s a handwritten card or a thoughtfully designed e-card, research shows that sending these to current and new customers can lead to a growth in business. The intention is evoking emotion where the customer feels that there are valued and they made the right decision to give business to that particular brand. For a winning card, a business ought to incorporate a branding aspect. That could include using corporate colors and a logo, and an image that best signifies the company. Other design aspects such as the font and type of paper or texture equally matter. The entire ensemble should depict thoughtfulness and care.
While cards are a classic way of saying thank you, gift cards, coupons, stationery, electronics, offers, discounts, giveaways and the like equally show that customers matter. This show of appreciations should not just be limited to people spending money; it should focus on those bringing in the cash too. Speaking of stakeholders- companies often overlook saying thank you to their staff. A Christmas holiday part is not enough. Every end of the year or holidays staff can get small tokes of appreciations. Employing a reward system for notable members of the team is equally an excellent way to keep team motivated and increase their eagerness to be productive. The same principle applies to suppliers.
Creating loyalty, both on a customer and staff basis is at the heart of saying thank you. With the many (and inexpensive) ways there are to meaning those words, it is in a brand’s best interest to continually show their stakeholders that they care. Ultimately, it is one of the tools that a business can use to increase profits.