Google plus is the relatively new platform that the search engine has released to little fanfare. Not everyone knows how to use it, least of all businesses. However, there are many ways in which Google plus can actually help businesses in their marketing.
This article should show how Google plus could become a major marketing tool for every business, large and small. As with all things in social media, it takes time to gain momentum with Google plus. But many businesses should find that if the effort is put in, the results can be beyond their wildest dreams. It is a true marketing tool, it just takes time to work.
One of the most impressive features of the platform is the hangout. Google plus hangouts allow people to have a video chat with anyone who has Google. The beauty of this is that a meeting can take place quickly and easily through the Google plus hangout. In addition, businesses can use the feature to market their products and services by organising a panel discussion, for example.
Or companies could even do a demonstration of their products online through a Google hangout to a number of people at the same time. It is for this reason that the Google hangout has become a rather popular aspect of Google plus, for some businesses at least.
But by far the best feature of Google plus is the community aspect. Here, content can be uploaded to the platform according to a community and it’s interests online. This means that you can simply upload content that is specific to a niche area of your audience.
The more you do this, the more you build a reputation for delivering good content to that particular type of audience. Doing this over time means that you are able to speak to the audience and also brand your content effectively.
This works because communities can be very small and tightly knit. If you work to build the community through Google communities, you should be able to effectively have what is the equivalent of a mailing list online through Google.
Using communities effectively is not an easy task. It requires you to find the community first of all that is relevant to your product or service, and then creating content that is of the highest quality and only ever delivered on the Google community platform.
If you spread yourself too thin, or reproduce content that you have used elsewhere, the communities will simply switch off. It is that specific, and that is why it is so difficult to get it done properly and correctly. However, if it is done well, the results are incredible.
So while Google plus is still not necessarily understood by many businesses, those who do understand it are using hangouts and communities to the full effect. These companies are finding that Google plus is an excellent marketing tool, as long as you use it effectively. In the years to come, it could well be the ultimate marketing tool for any business.