How to choose the right pay per click agency

As a business, once you’ve established that hiring a pay per click agency is the best way forward in terms of increasing profits, it’s time to begin the process of selecting an agency which can not only meet – but exceed – your requirements in terms of increasing your return on investment and putting measurable markers in place to allow you to monitor your advertising spend.

The question remains: what do you need to look for in a pay per click agency? In this guide, we’ll take a look at the essential services a good pay per click marketing firm should offer your company as standard, and offer some guidance on how to choose the best PPC management team.

Are you and your potential pay per click agency on the same level?

It’s important to communicate with an agency to ensure you’re both singing from the same hymn sheet – before committing to a deal, ask your potential PPC marketer to:

  • Explain their keyword research process at length
  • Assure you how they will give you the upper hand versus your competitors
  • Give you a run-down of who is working on your account, and what they do
  • Explain how much you will be involved in the processes
  • Demonstrate how they have achieved success with other clients

These five simple questions should help you to sort out the wheat from the chaff, based on your requirements. If you’re incredibly busy and don’t have much time to devote to pay per click marketing, an agency which expects its clients to have a reasonable input may not be the one for you. Likewise, you may wish to be in control, in which case a pay per click agency which works closely alongside its clients might be more up your street.

Has your potential pay per click marketing agency offered you a competitive quote?

In 2015, digital marketing spends now eclipse more traditional methods (such as print media). As this trend continues, pay per click agencies are becoming increasingly more in demand. Don’t be afraid to court the services of more than one agency if it means getting a more competitive quote.

Does your potential PPC marketing agency offer multi-platform campaigns?

Pay per click campaigns work best when they’re flexible – don’t put all your eggs in one basket. A good PPC agency will have the ability to manage PPC across a variety of platforms, including Google, Bing, Twitter and Facebook. Targeting the ‘big four’ simultaneously is undoubtedly the best way to increase ROI, so ensure your pay per click agency can offer this before signing up.

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