Social media has been around for years, but there are still businesses that have a difficult time in adopting best practices and making the most of it. If your entity falls under this bracket, then it is likely that you require some help in understanding your lack of success in the platforms you use. Most often assume that there is an ease with running a corporate account give the same site accommodates personal users. It is in this assumption that most companies post (and shouldn’t be) the below.
- Too Much Content
A company selling trendy outfits and one offering small business deductions will vary significantly in their content output. The first step is, therefore, determining the type of company you are and how much information needs to go out to keep the audience informed or entertained- the two reasons they follow businesses on social media. Even with that, there ought to be a limit. Too much information will have the opposite effect. A person’s page is personal, and they wouldn’t appreciate having someone continuously shove information down their throat.
- Too little content
As stated, most people follow a business page to get information. Inactivity will mean that people will unfollow the page, causing them to miss out on the news relevant to them. One of the aspects that businesses overlook is not completing their profile or the about page. Here is where people go to when they are looking to access your website or get in touch via phone or email. Leaving this out loses one potential client. You also want to communicate through posts and links- otherwise, how will people know what your company is up to?
Sales language has been a culprit behind many complaints leveled against many businesses. Exaggeration is often the tool used with people wishing to get ahead of their competitors using whatever means necessary. Though it might work at first, the backlash from customers and clients once they realize that the information shared was misleading will not only cost business sales but also trust. Creating a relationship with one’s target market begins with ensuring that you’re trustworthy.
- Lack of professionalism
Personal and business pages vary in their content and approach. For an unseasoned social media manager, they are likely to make errors that cost them in the long run. Typos, inconsistent branding, being too informal, not responding to queries or being rude are some of the habits that one should avoid at all cost. There are free online courses and content that a person can use to gain social media etiquette.